Pilsen Paraguay
Pilsen Paraguay
Pilsen activated Paraguayan identity in New York through a vending machine experience that turned ID into access. Green Loro Media led the production and activation, including permits, locations, and full on-the-ground execution.
Guests were invited through social media to arrive with one thing: their Paraguayan ID. At the activation, a vending machine read that ID and unlocked a Pilsen beer, a product not sold in the U.S., so identity became the key. Each guest also received a tote with gifts, extending the moment and strengthening the tie to home.
100 Paraguayans engaged over a five-hour window. 135k+ video views, 3,800 likes, and 2,788 shares. Industry recognition with 1 Gold, 4 Silver, and 1 Bronze alongside @pilsenpy for related work. Press from Creative Campaignz and Adlatina on the concept and cultural relevance of the vending machine in Dumbo, NYC.
Client
Pilsen Paraguay
Work
Pilsen Paraguay
Year
2025
Services
Credits
Scope: Activation, art direction, production services, partner management Creative agency: Oniria TBWA Paraguay Production company: Green Loro Media Filmmaker: Ohos Media, Daniel Mejia Photographer: Carlos Sanchez Vending machine: Friendly Vending Machine Art director: Pilar Albuerne Vinyl wrap: Graph Techimaging Post production: Green Loro Media, Ohos Media April 2025
